Instagram is one of the most are instagram ads worth it apps on the market. It’s a digital scrapbook mixed with a never-ending reality show that showcases everyone from A-list celebrities to the pals down the street – and that egg that broke Kylie Jenner’s record of most-liked post (oh, the irony).

Instagram ads are a way for brands to captivate audiences with compelling imagery or videos that turn views into actions that lead to business growth and valuable conversions. With so many different advertising formats – Stories, videos, and IGTV – the possibilities for your marketing strategy are endless.

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It’s important to first understand your audience before creating and running your Instagram ads. With millennials and Gen Z making up the largest demographic, you’ll need to focus on your target audience and create captivating images or videos that will stand out to your audience.

Once you have a clear understanding of your audience, you’ll be ready to launch and manage Instagram ads that deliver high-quality leads and sales for your business. The key to success is testing, analyzing and continuously optimizing your campaign for better performance.

It’s also important to be realistic when determining how much you want to spend on your Instagram advertising. Keeping your budget in mind, consider the average cost-per-click, cost-per-lead, and cost-per-engagement for your industry. By focusing on outperforming these benchmarks, you’ll be well on your way to elevating your Instagram advertising game from playing to dominating.