The Business of Football Agents
Behind every top player in the modern game is an agent pulling the strings. Their work, which includes negotiating compensation, image rights, and contracts, as well as assisting with marketing and sponsorship deals, is vital to the career of any professional footballer. They also act as counselors to help players navigate the complex UFABET เว็บตรง แท้, often amidst conflicting interests.
It is for these reasons that agents are a key cog in an industry worth billions of dollars annually. And while FIFA is trying to enforce new rulings on agents – including banning third-party ownership (TPO) and limiting their earnings from transfer fees to a maximum of 10% of the accorded salary, or a 3% share from a contract for representing one party only – they are still vital to an ever-changing merry-go-round that sees millions of dollars changing hands.
Agents of Change: Inside the Business of Football Agents
Some agents are so successful that they have earned the title ‘super agent’, a label given to individuals who boast an extensive client list of some of the biggest earners in football, such as Jorge Mendes (representing Cristiano Ronaldo and José Mourinho), Mino Raiola (Zlatan Ibrahimovic and Paul Pogba) or Jonathan Barnett (Gareth Bale). They also usually have a strong network of contacts within the game which helps them open doors for their clients. These contacts may be scouts from other clubs or leagues, coaching staff at those clubs or other agents who can assist with the negotiation process.
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