Swedish Lifestyle and Fashion

From the clean lines of Scandinavian minimalism to the sustainable practices of its sustainably-minded brands, Sweden has a lot to offer the fashion world. The land of Abba and Acne Studios has a rich heritage in craft and design and is ranked as the fourth most competitive economy in Europe (1). This is a country with strong traditions in craftsmanship and an intimate connection to nature. This, combined with its long history of manufacturing has resulted in a high demand for durable products and a long-lasting aesthetic -the ideals that are embodied by the Swedish word lagom (pronounced ‘loh-gom’).

Swedish Lifestyle and Fashion is a concept that embraces balance. It is all about living a life with an abundance of things you love, without overdoing it. This principle translates into the way Swedes dress as well as how they design their homes and work spaces.

Swedish Lifestyle and Fashion: Embrace Nordic Elegance

The key to building a Swedish wardrobe is ensuring your closet has ample basics, which will serve as the foundation of any outfit. Start with well-fitting jeans, a black or grey wool sweater, and tailored coats.

Born In Stockholm is a staple in the wardrobes of many Swedes, and its versatility is why it has become such a go-to in the closets of fashion influencers and trendsetters alike. From dark raw washes to pink-dyed fraying, there is a pair of jeans for every style.

As a country of denim genies, it’s no surprise that Sweden punches above its weight in the global jeans market. From sustainable stalwarts Nudie Jeans and Dr. Denim to Stockholm-based OA Jeans, which fuses retro styles with sustainable principles, the country is also home to newcomers like Jeanerica and reincarnations of old favorites such as Cheap Monday, now known simply as OA.